At this time all Product Conception & IP is Robert & Fanny Davidson's
Market Need: What Great Thing Would We Love to See?
Product Functions: What Would it Do / Avoid doing?
What company(s) could gain competitive advantage from a partnership, acquisition or transition?
Competitive Analysis: Who else is solving this problem? Tapping this market?
Whitespace Validation: What's missing, been overlooked or ignored?
What are Exit Targets' appetite to acquire this advantage?
Exhaustive IP search: Build around potential conflicts, and determine a specific advantage feature set
File Patent Provisionals: Define innovation broadly & specifically in methodology, create competitive barriers
Trademark(s): Identify and Define the Brand Position
Recruit Top Players
As Equity Partners
Guide & Protect them as they create the best work of their careers
Build Tightly Scoped Viable Product
Plan Product Roadmap
GO TO MARKET
Market Tests, Focus Groups
Traction with Live Users
Institutional Financing starts here if needed
Initiate Growth Curve, demonstrate demand
PARTNER / EXIT / TRANSITION
to a market leader
assure operational continuance on their platform